QLD Youngbloods is an initiative from The Communications Council Australia that aims to link students and the marketing, advertising & comms industry.
Blood Transfusion is an offline event organized by QLD Youngbloods. The event invited the advertising industry’s elites to provides information about industry jobs opportunities and industry news. The event also helped to build effective social networking relationships between industry, school and recent graduates.
The challenge of this campaign design is to demonstrate the concept of “transfusion” but avoid the visual “bloody” and “pain” feelings.
作为QLD Youngbloods举办的线下活动，“Blood Transfusion”将会邀请广告界的精英现场为在校生及应届毕业生传输最新的求职信息、前沿技术资讯，并提供更有效的社交关系网络。